![]() ![]() "name": "Strawberry-Mango Mesclun Recipe", In practice, for example, this means that both a recipe and an event could be given markup on a site.Īn example from for a recipe site, which is also available as an AMP: It is possible that various so-called “entities” can be separately distinguished on a website. These are also supported by the major search engine providers. Webmasters have two further formats available to them in RDFa and microdata here, however, the microformats have since established themselves according to. In order for structured data to be read out by search engines, the source text at hand must have corresponding markup. AMP websites: If a website has AMP enabled, the structured data can improve its display and content.“sticky rolls”) is related to a topic (“foodstuff”, possibly “cookery/bakery”) a site identified as a “recipe” in the code, content will presumably be more relevant than a site that is not correspondingly identified. If the search engine has detected that the search for a term (e.g. Greater relevance: Given that rich snippets display additional, relevant information, the click likelihood is improved.In addition, higher CTR’s tend to be an important positive user signal and an important ranking factor. Higher click rate: Thanks to the display of rich snippets CTR’s in the SERPs rise significantly with a corresponding increase in visits.This allows webmasters to stand out from competing search results. Greater attention: Snippets on Google or other search engines with additional information ensure that the search result are given more attention by users.Nevertheless, search hits enriched with additional information have various SEO benefits: Therefore, they do not count as ranking factors. According to Google, rich snippets do not influence the ranking of a website. ![]()
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