![]() ![]() The key pieces for the coming autumn? White cotton shirts, tailored trousersuits, knitted sweater dresses, black biker boots, tan leather belts and gold chain necklaces. This week, the September issues of glossy magazines arrive on newsstands, with their big reveal of the season’s new look. In other words, the most radical statement you can make with your outfit is to signal that you have chosen it not according to the whim of the fashion moment, but rather with a view to ensuring it will have a long and hardworking life, in your wardrobe or someone else’s. That means dresses in black and white, rather than in whatever the colour of the season may be. The most desirable clothes now are those that will still look desirable in five years’ time. It is also dramatically different from the stereotypes that have lingered around ethical fashion. While the environmental impact of fashion’s new focus on preworn clothes may be less than transparent, the impact on how we want to dress is clear. But others maintain that by providing a scratch for the itch to shop, circularity offers a roadmap that consumers and brands can realistically be persuaded to follow. ![]() Faced with the scale of the climate emergency, many campaigners believe any policy that panders to our desire to shop feeds the problem. But the most fundamental issue with circularity, from a sustainability point of view, is both its biggest flaw and its biggest asset: namely that circularity does not attempt to stop fashion consumers shopping. With the resale market reportedly growing 11 times faster than traditional retail, according to a global report conducted by Thredup, brands including Valentino and Gucci are looking to partner with customers who have past-season pieces in their wardrobes through validated buy-back schemes.Ĭircularity is far from a magic bullet for the fashion industry’s environmental woes rental firms have faced criticism for the impact of transportation and cleaning involved when a dress is whisked from one wearer to another every few days. Meanwhile, Love Island set the tone for a resale-powered summer with sponsorship by eBay as outfit provider for the series, and Dr Martens partnered with the fashion app Depop to provide a sales platform for refurbished footwear. At the Downing Street announcement of the scheme, Stephanie Phair, the chair of the BFC, set out a vision of “a city like Leeds, which has a rich history in manufacturing and textiles, retaining its role as a key part of the fashion and textiles industry, and an example of a circular city with reprocessing plants and energised high streets with takeback schemes”. A 10-year programme for industrial change, to which the government has pledged £80m in funding, is focused on “creating a world-leading circular fashion ecosystem in the UK”, according to the British Fashion Council (BFC). ![]()
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